The Jaguar Type 00 sparked significant controversy upon its reveal in December 2024, largely due to its connection to Jaguar’s rebranding efforts. The vehicle’s bold design, including a striking "Miami Pink" exterior, divided opinions online, with some praising it as a futuristic step forward while others criticized it for straying too far from Jaguar’s heritage. Adding to the debate, Jaguar’s marketing campaign leading up to the reveal focused on repositioning the brand as an electric-only luxury manufacturer, which some long-time enthusiasts felt alienated traditional Jaguar fans. Critics accused the brand of adopting a “woke” aesthetic, while supporters saw it as a necessary evolution in a rapidly changing automotive industry. The Type 00’s debut at Miami Art Week further fueled discussions, as some saw its design as reminiscent of Rolls-Royce’s Spectre rather than an entirely original creation. Jaguar’s Chief Creative Officer, Gerry McGovern, defended the radical approach, emphasizing that reinvention is key to staying relevant in the EV era. The online reaction highlighted the challenges of redefining a legacy brand, showing that while innovation is crucial, it often comes with resistance from passionate fan bases.